Intuit

Designed and built an extended reality (XR) production facility for Intuit through AVI-SPL, one of the world's largest AV integrators. The project represents the convergence of broadcast engineering and immersive technology—creating a virtual production environment that pushes beyond traditional studio workflows.

The XR facility enables Intuit to produce immersive content for product launches, corporate communications, and training materials using real-time rendering and LED volume technology. The integration required precise calibration between camera tracking systems, LED displays, and real-time graphics engines to achieve seamless in-camera visual effects.

This project demonstrates the evolution of broadcast systems integration into the extended reality space, where traditional broadcast engineering fundamentals—signal routing, color science, synchronization—merge with game engine technology and spatial computing.