Intuit XR Production Facility

Designed and built an extended reality (XR) production facility for Intuit through AVI-SPL, one of the world's largest AV integrators. The project represents the convergence of broadcast engineering and immersive technology — a virtual production environment built on a tightly integrated stack of LED, real-time graphics, and cinema cameras.

The LED volume is built from THOR LED panels, color-calibrated and processed for in-camera VFX work — delivering the contrast, refresh performance, and color accuracy required to shoot directly against the wall without post-production cleanup. THOR's processing pipeline handles genlock, color space conversion, and frame remapping so the volume reads cleanly on camera at every angle.

Driving the volume is Assimilate Live FX Studio, used as the real-time scene engine and on-set compositor. Live FX Studio handles environment playback, camera tracking integration, and live compositing of CG plates with talent — giving the production team frame-accurate control over the virtual environment without the overhead of a full game-engine pipeline.

The facility shoots on dueling RED Komodo-X cameras — a matched A/B pair that lets the production team cover talent and environment simultaneously, with shared color science, genlock, and metadata flowing into Live FX Studio for accurate in-camera compositing. The Komodo-X global-shutter sensor pairs cleanly with the THOR wall, eliminating the moiré and scan-line artifacts that plague rolling-shutter sensors on LED.

This project demonstrates the evolution of broadcast systems integration into the extended reality space, where traditional broadcast engineering fundamentals — signal routing, color science, synchronization — merge with real-time compositing and spatial computing.